- Integrity plus realty letterhead how to#
- Integrity plus realty letterhead manual#
- Integrity plus realty letterhead full#
This Identity Manual is part of the Policy and Procedures Manual The standards on the following pages must be adhered to without variation. Each company granted permission to use the marks is required to protect them by adhering to the standards and regulations set forth in this Identity Manual. The Sotheby s International Realty service marks, trademarks and logotypes are licensed by Sotheby s International Realty Licensee LLC, a subsidiary of Realogy Corporation who, in turn, licenses these marks to Sotheby s International Realty Affiliates LLC.You are authorized to use the marks pursuant to your franchise agreement with Sotheby s International Realty Affiliates LLC. In addition, your company benefits from all the marketing done by Sotheby s International Realty Affiliates LLC, wherever the name appears. Though an existing brokerage name may be familiar to customers in a local or regional market, being affiliated with a global brand brings to your brokerage all the positive associations and brand equity that are part of the Sotheby s International Realty brand. The Sotheby s International Realty brand carries with it a centuries-old tradition of quality and service that began with the venerable auction house, established in Well-defined brands help shape the way customers think and feel about your business even before they walk in the door or respond to an advertisement. Success is based as much on reputation as it is on the perception of your name. As an established real estate professional, you already know the value of a strong brand in the crowded real estate brokerage industry. Each element of communication reinforces what the Sotheby s International Realty brand represents.
Integrity plus realty letterhead full#
The full measure of the brand will be built not only through your interaction with customers, but incrementally, ad by ad, web page by web page, sign by sign. INTRODUCTION Whether you are placing an ad, hanging a sign, designing aweb site,creating a brochure or handing out a business card, you have the opportunity to communicate the distinctive qualities that define the Sotheby s International Realty brand. ADDITIONALLY, THE STANDARDS ENSURE THAT YOUR RELATIONSHIP WITH SOTHEBY S INTERNATIONAL REALTY AFFILIATES LLC WILL BE CLEARLY DELINEATED IN ALL COMMUNICATIONS.Ħ 1.
Integrity plus realty letterhead how to#
THIS IDENTITY MANUAL WILL HELP YOU UNDERSTAND HOW TO USE THE SOTHEBY S INTERNATIONAL REALTY LOGO, AS WELL AS HOW TO APPLY THE BRAND ELEMENTS ACROSS A WIDE RANGE OF COMMUNICATION MATERIALS USED IN BRAND MARKETING. THIS IDENTITY STANDARDS MANUAL IS DESIGNED TO GUIDE YOU IN THE CORRECT AND CONSISTENT USE OF ONE OF OUR MOST VALUABLE ASSETS: THE COLLECTION OF BRANDED ELEMENTS THAT HELP DEFINE AND DIFFERENTIATE THE SOTHEBY S INTERNATIONAL REALTY NETWORK. INTRODUCTION WELCOME TO THE SOTHEBY S INTERNATIONAL REALTY NETWORK. 1 Sotheby s International Realty Identity Standards Manual Sotheby s International Realty Affiliates LLC January 2011ģ Contents Section 1 3 Introduction Section 2 5 The Sotheby s International Realty Trademarks 6 UsingThe Sotheby s International Realty NameWithYour Business Name 6 Legal Disclaimers 8 UsingThe Sotheby s International Realty Name InText 9 Uses OnThe Internet 13 Color Section 3 14 The Sotheby s International Realty Affiliate Logo Lock-up and NRT Logo 16 Your Affiliate Logo Lock-up 16 NRT Logo 17 Online Usage 18 Your Company s Icon 19 Minimum Size And Clear Space For Affiliate Logo Lock-up 19 Minimum Size And Clear Space For NRT Logo 20 Misuse Of Affiliate Logo Lock-up 21 Misuse Of NRT LogoĤ CONTENTS Section 4 22 Signage 23 AffiliateYard Signs 24 Optional AffiliateYard Signs 25 NRTYard Signs 25 Optional NRTYard Signs 26 Riders 27 Approved Standard Riders 28 Affiliate Open House Signs 28 NRT Open House Signs 29 Commercial Panels 29 Development Signs 30 Building Signs 30 NRT Building Signs 31 Affiliate Building Signs Section 5 32 Stationery 33 Affiliate Letterhead 35 NRT Letterhead 36 Affiliate Envelope 37 NRT Envelope 38 Affiliate Business Cards 41 NRT Business Cards 43 Name Badges Section 6 44 Advertising 45 Affiliate Display And Classified Ads 46 NRT Display And Classified Ads Section 7 47 ApprovedVendors And Contact Informationĥ 1.
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